A few days ago, the China Association of Automobile Manufacturers announced the “report card†for the 2012 China commercial vehicle market. Foton Motors, Dongfeng Commercial Vehicles, and JAC Motors ranked the top three in the commercial vehicle market with 620,000, 540,000, and 270,000 respectively. The market share of Foton Motors continues to grow, becoming a small spot in the commercial vehicle market and it continues to be the top spot in the commercial vehicle market.
It is reported that in 2012, Foton Motor formally established five major transformation strategies to promote the transformation of enterprises and products from low-end to high-end, investment to consumer transformation, manufacturing to service transformation, domestic transformation to foreign countries, and gold value chain. The extension.
Under the guidance of this strategic transformation, Foton Motor created a brand-name project and actively promoted quality improvement. First of all, Foton Motors, with Beijing as the center, unites global technology to create and provide world-standard mid-range products for global customers. Secondly, standing at the high starting point of internationalization, Foton Motors and the world famous automotive companies Daimler and Cummins have formed a solid strategic alliance, occupying two commanding heights for heavy-duty vehicles and light-duty engines, and are therefore taking a lead in product development. In the forefront of the commercial vehicle industry, especially in the new energy vehicles in the domestic leading position. Thirdly, from the overall product layout, Foton Motor's product line has expanded from a single light truck business to a full range of commercial vehicles, and then extended from all commercial vehicles to passenger vehicles and new energy vehicles.
In the era of “micro-growthâ€, industry sources believe that Chinese commercial vehicle companies need innovation, and innovation includes not only product innovation but also service and management innovation.
“The drive for innovation has become a national strategy. The true competitiveness of Chinese companies is not only creation, but also the ability to deliver product orders and deliver orders for goods,†said Wang Jinyu, general manager of Foton Motor Group.
According to the strategic transformation objectives of Foton Motor, by 2020, Foton Motor will become a comprehensive international automobile company with a high degree of integration of fashion technology and humanistic environmental protection. In the phased strategic objectives, Foton Motor will complete sales of 754,000 vehicles this year. In the face of this year's business tasks, Deputy General Manager Wang Xiangyin of Foton Motors Group stated that Foton Motor’s overall market share in the commercial vehicle market should reach 23%, further consolidating its position in the market.
In order to maintain its leading speed, Foton Motor has started this year's business policy, namely capacity building and product brand name projects. In terms of capacity building, Foton Motor will focus on “focusing on two enhancements in delivery capacity buildingâ€, namely, product order delivery capabilities and product order delivery capabilities. In terms of brand-name engineering, Foton Motors will have physical quality, product service, and high premium products. The brand's three levels achieve brand promotion and reputation improvement.
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