Since the beginning of this year, news of joint ventures involving commercial vehicles have come one after another. It has changed the previous situation: At the beginning of the year, Beiqi Foton and the Daimler-Benz joint venture project were established, followed by a cooperation agreement between Sinotruk and Mann, and then JAC and Caterpillar Inc. The two major automobile giants of Vidastar reached a cooperation. Brilliance and Mercedes-Benz have already established "Shenyang Brilliance Special Vehicle Co., Ltd.". At the end of August, FAW-GM Light Commercial Vehicle Co., Ltd. was formally listed. Dongfeng Commercial Vehicles and Volvo will restart the joint-venture negotiations with Japanese trucks. Manufacturers Hino and GAC set up joint ventures in China ... The world's commercial vehicle giants have laid out the Chinese market one after another, and there are signs of acceleration, the Chinese commercial vehicle joint venture tide has begun to form, the domestic commercial vehicle market competition will also be fully upgraded.
The latest data show that from January to August China's commercial vehicle production and sales of 212.11 million and 210.49 million, an increase of 12.38% and 10.84%. Compared to foreign markets, China’s commercial vehicle market has great potential. The giants of transnational commercial vehicles are always looking for opportunities to enter China and earn lucrative profits. This round of joint venture climax is just an expression of the strong desire of foreign companies.
Affected by the international financial crisis, the global commercial vehicle market, including China, is also quietly brewing and changing. How Chinese companies can use limited growth periods to form independent research and development capabilities and a complete sales network for overseas markets has become a priority for corporate development. weight. In the domestic commercial vehicle industry, the phenomenon of low-end products and backward technology is still widespread. It undoubtedly stimulated the need for joint ventures with foreign giants to improve product structure and introduce advanced technologies.
It is worth noting that some new models have emerged in the joint wave of new commercial vehicle companies. The Chinese side not only obtained foreign advanced technology, but also developed its own brand and used foreign partners' global sales network to seize the world's commercial vehicle market. For example, the joint venture between China National Heavy Duty Truck and Germany Mann recently took a model that did not import foreign brands and first conducted technical cooperation. In the 1980s, it was hard to imagine that it was necessary to retain its own brand in a joint venture, let alone develop its own brand in a joint venture.
The change in the position of the foreign party's joint venture negotiation is not the kind of care or alms given to us by the people, but the increase in the strength of the self-owned brand company itself. After years of development, China's commercial vehicle companies have not only established a firm foothold in the country, but also actively entered the international market and achieved remarkable results. Therefore, the right to speak in joint venture negotiations has also increased. This shows that a very simple truth: In order to obtain foreign recognition and respect, Chinese companies must have their own strength, otherwise they can only be allowed to butcher in foreign cooperation.
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