What is the Huazhong market? From the market observations of Henan Province, Hubei Province, and Hunan Province, we can easily see that on the one hand, strong brands have leaped forward, and they have swept the tide; on the other hand, some brands have gradually disappeared in silence.
Henan Province merchants have their own magic weapons. In the first half of this year, the Henan lighting market showed a development trend of a hundred flowers. Domestic and international lighting giants, new LED companies, overall home lighting companies, and well-known electric power companies are all making efforts in the Henan market. While carrying out brand building, they also vigorously develop channels to drive the market in different forms such as new products, centralized operations, and conference marketing.
Osram, Panasonic, Op, NVC, and Sanxiong. More than 20 brands including Aurora, Foshan Lighting, Guoxing Optoelectronics, Yiguang LED Lighting, Mulinsen, Akita, Home, and Haoyi have held dealer conferences in Henan. Unlike other brands' conferences, Op, NVC and Sanxiong. The conferences of the three Aurora brands focused on the training of professional knowledge and sales skills for merchants; Yiguang LED Lighting and Mulinsen focused on ordering, among which Mulinsen had the largest order amount, reaching 8.95 million yuan; the operation of the home appliance in the operator Sambo Lighting Next, it focuses on the integration of resources for decorative companies and plumbers in key secondary markets.
In terms of stores, Huafeng Lighting, Central LED Trading Center and Shenglong Jintai City Lighting Plaza have relatively more activities. Among them, the activities of the Central LED Trading Center are mainly aimed at dealers and contractors in Henan cities and counties, in the form of product trade fairs. The Shenglong Jintaicheng Lighting Plaza and the Huafeng Lighting Festival focus on strengthening the impact on end users, and the activities are mostly presented in the form of public welfare activities.
With the continuous improvement of the consumption level in the second and third-tier markets, in the first half of this year, lighting products have entered the city and county-level markets in Henan. Caesarin, Hilina, Green Leopard, Oswego, Qihao and other brands have performed well. In Zhengzhou, the gorgeous lighting of large stores, which mainly operate lanterns, began to promote channel construction this year. Lian Zhigang, chairman of the gorgeous lighting industry, said that this year, the lighting market has ushered in an unprecedented development opportunity. Large warehouses, large logistics, centralized procurement, e-commerce, and resource integration have become the magic weapon for many lighting dealers.
In terms of market operation, brands such as Akita Lighting and Home Electric have integrated the second- and third-tier water and electrician and decoration companies with conference mode, and achieved good results. Xingyue Lighting, a leading manufacturer of street lighting in Zhengzhou, makes full use of the network to promote it. While improving brand awareness, it also brings sales growth. According to Wang Yang, general manager of Zhengzhou Xingyue Lighting, Xingyue Lighting has a marketing performance of tens of millions of yuan with more than 50 customers coming from online marketing.
Compared with previous years, Hunan's market-regulated brands compete with each other. This year, Hunan's lighting and lighting market tends to be standardized: Shield Hua Lighting City and Nanhu Big Market Lighting City specializes in wholesale and engineering, Nanhu Lighting World, Boutique Lighting Plaza, Wangdefu Building Materials Plaza Professional to do retail. In addition, Nanhu Great Market Lighting City and Nanhu Market Center have set up customer service centers to provide consumers with consulting and after-sales services.
This year is the lighting brand dealer meeting in the Hunan market has opened a lot of years, including Yiguang LED lighting, Sunlight, Mulinsen, Jiamei, Midea, Southeast, Panasonic and other brands are holding regional meetings in Hunan. Among them, Midea Lighting Hunan Dealer Conference is a meeting that many dealers agree with in many conferences. The conference provides dealers with a lot of management and management training to teach dealers how to become bigger and stronger. The Hunan dealer conference is also doing a good job. At the meeting, “Hunan Market Planning and Layout†proposed by Yiguang LED Lighting Hunan Operation Center, many distributors clearly recognized the determination of Yiguang LED lighting in the development of Hunan market; Panasonic Lighting mainly focuses on home lighting in Hunan market. Most of them are mainly displayed in specialty stores.
At present, the new brands that have entered the Hunan market have performed well, such as Yiguang LED Lighting, Mulinsen Lighting, and Wrigley Lighting.
It is observed that the lighting market in Hunan market basically has LED lighting products. A series of products such as flat panel lights, crystal lamps, ceiling lamps, and mirror head lamps use LED light sources. At present, many young people decorate LED lighting fixtures at home, so the market potential is huge.
The market in Hubei Province was in the reshuffle period in the first half of 2014. Due to the weakening of the local real estate market, the competition in the lighting industry in Hubei became increasingly fierce. In the case of market saturation, both the lighting market and dealers are facing shuffling, and some old-fashioned lighting markets are gradually declining, and many new stores are also facing difficulties.
In this context, dealers have gone out of business, transfer and so on. Affected by the huge profits of the LED market, manufacturers and distributors continue to increase the promotion of LEDs. The primary and secondary markets in Hubei have already entered the popularization stage, and the third and fourth-tier markets have followed closely. The most noteworthy thing is that the average consumer's understanding of LED lighting is deepening, but they are still in a state of ignorance of the quality of LED lighting products.
Since March, the brand promotion and channel grabbing battles of major LED brands have become more and more fierce in the Hubei market. Changfang, Yiguang, Faralong, Jiamei, Mulinsen and Panasonic have successively held dealer conferences in Wuhan and Jingzhou. . Brands such as Langshi, Guoxing Optoelectronics, Zhaoxin, and Midea also showed no signs of weakness and continued to expand. The traditional three people are NVC and Sanxiong. Aurora and Op has always performed very well. The brand's precipitation is profound and has a huge impact. Its channel vendors have extraordinary strength and have always occupied a large share in the market. Mu Linsen, Changfang, Yiguang, Langshi, Jiamei, Aoqisi and other brands have been receiving much attention. In summary, high-brand, low-priced LED lighting products occupy the mainstream position in the Hubei market.
For the merchants, the two years are both the promotion period and the shuffling period of LED lighting. At present, the LED lighting market is very chaotic, and businesses are generally in a confused period. Many businesses open up channel outlets while shifting some of their energy to engineering.
In addition, talent has always been the core of brand development. Since the beginning of this year, major brands have been building elite teams or refining the original team. On the issue of distributors, due to the low loyalty of customers at present, many merchants who have been suffering from the original channel customers have been dug one by one, and the business is very affected.
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