China's excavator sales data analysis in February

After the Spring Festival in 2013 was over, the sales volume did not improve in February. According to the February sales data, statistics were made: February 29 major excavator manufacturers sold 6,059 excavators, a 21% increase from the previous month and a 61% year-on-year decrease. The sluggish peak season in 2013 will have a certain relationship with the Spring Festival in February. Recent infrastructure investment, construction of new real estate, and improvement of medium and long-term credit policies will help increase sales in March 2013, but the extent and sustainability of specific improvements still need to be further observed.

The experts in the construction machinery industry analyzed the excavator sales data for February 2013 from several aspects:

First, analyze the brand share

In February, the domestic excavator brand market share was 43%, which continued to fall by 5 percentage points from the previous period and fell 15 percentage points from the end of last year; the market share of Japanese, Korean, European and American brands was 26%, 15%, and 12%, respectively. The market share in the first quarter increased significantly but then declined. The excavator market share in February of February was 17%.

Second, analyze the market demand structure

In February, the demand for large digging began to decline from June 2012, from the original 16% to about 10%, and the demand for small digging began to rise from the fourth quarter of last year, rising from the 39% level to the level of about 45% per month. In February, sales for small digging, middle digging, and large digging accounted for 45%, 46%, and 10% respectively.

Third, from the sales area for analysis
The market share of the eastern, central and western cities in February was 31%, 26%, and 35% respectively. Among them, the market share of the east and west cities has gradually recovered since the third quarter, and the demand in the central region has declined.

Fourth, from the perspective of exports in February, excavator exports 538, 14% year-on-year; January-February exports of excavator 1222 units, an increase of 47%.