Amazon recently invested in a $170 million smartphone fire phone, which should compete with high-end devices such as the Apple iPhone and Samsung Galaxy. But this obviously did not attract the attention of consumers. The company is said to have unsold fire-fighting phones worth $83 million still in stock. When the fire phone costs $199 and launches a two-year wireless contract, it is essentially the same price as the Apple iPhone and the Samsung Galaxy. But this did not help motivate iPhone and Galaxy owners to abandon their equipment. The company soon saw its failure, gave up the phone and sold it for 99 cents in September, but it was still not enough to reverse the situation.
Although Amazon's devices can run on Android, they use proprietary applications. This means that developers must make different versions of the application specifically for the fire phone. The most innovative feature of FireFighting phones is the ability to scan real-world objects by pressing a button. The real purpose is to get customers to buy more things on Amazon. The main selling point for devices that have this feature is to limit attraction to Amazon users. Amazon's ambitions do not have a definitive quality to force ordinary consumers to buy it. And there are countless ways to buy things on Amazon.
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