"In 10 years, China will surpass the United States to become the world's largest market for cars and trucks." Faced with such predictions, multinational giants in the car sector have included China in their global strategic maps, hoping to compete for the initiative of the Chinese market in the coming days. right. But compared to the car sector, the giants of multinational commercial vehicles seem to be very low-key.
Some people made this judgment: The giant multinational commercial vehicle has become frustrated with the Chinese market under the pressure of its own brand.
In fact, the sight of multinational giants has not left China, the most attractive truck market in the world. At the beginning of this year, the global landscape of the Chinese car industry gradually appeared in the field of commercial vehicles.
The German MAN has ended its "business alone" in its own field and replaced it with a "Beijing center" with faster decision-making power. The ever-spirited, slow-moving Dai Ke (Daimler) not only started the Chinese project that had been almost stopped but it was lightning-fast and said that it was necessary to reduce costs and no longer pursue luxury. Even Volvo, which has been “dashing its head†for nearly a year or two due to the unfavorable joint venture project in China, has also taken frequent actions and seems to be telling his opponent that Volvo is fully entering the Chinese market. Of course, to fully participate in the Chinese market competition, Iveco has just joined hands with SAIC and Hongyan.
After China's accession to the WTO, although the commercial vehicle market is not as quickly integrated into the global strategy of multinationals as the car market, "you have me" is nothing new. The problem is that at the "I have you" level, Chinese partners face many difficulties. Foreign parties also have to face the embarrassment of the loss of the market because of the contention for discourse rights.
Since multinational corporations entered China more than 20 years ago, the results of measurement, summarization and reflection of gains and losses have led many multinational corporations to understand the truth that if China wins China, it will be possible to win the world. However, if we want to get China to make the “good days†longer, we must treat the market with our “Chinese heart†and treat our partners.
As a result, at the inauguration ceremony of the German “Beijing Center†in Germany, the background plates of “Hometown in China†and “Home in China†were displayed. The silent penetration of details seems to be conveying a message that the German MAN wants to develop as a local company. Volvo, the old rival of German MAN, not only started thinking about low-end product issues, but also proposed the idea of ​​being transformed into a "Chinese-Swedish company." In the process of localization, Iveco's steps are even greater: to make Nanjing an important overseas export base.
It should be said that this year is the year of strategic adjustment for the multinational commercial vehicle giant China market. If the previous strategy is to use China’s policy resources for reform and opening up, then the future strategy will rely on its determination, strength and speed of localization.
The real competition of multinational commercial vehicle giants in the Chinese market has just begun.
Elevator Accessories ,Steel Elevator Part,Elevator Non-Standardized Part ,Steel Elevator Accessories
Ningbo Metal Sharing Supply Chain Management Co., Ltd , https://www.zenlesf.com