In 2014, in the overseas market increasingly competitive situation, FAW Wuxi Diesel in the overall development of multiple market segments vehicles, generators, etc., to high-tech and cost-effective advantage, has won wide popularity among overseas users, the engine Sales in overseas markets continued to increase. From January to December, sales of Xiehai’s overseas exports increased by 28.3% year-on-year, achieving a double-digit growth in both volume and share, and the product structure also showed a trend towards high-tech content development. Why does Xichai's export sales show growth? What kind of strength behind the increase?
Brand marketing breakthrough single machine export
The dazzling sales data not only benefited from the excellent performance of the high-end power quality of Xichai, but also benefited from the precise marketing strategy of Xichai's overseas marketing department. In 2014, Xichai implemented a new model of overseas brand marketing and service. Not only did Xichai's overseas service gradually follow the international standards, but also through the brand marketing, the brand awareness of Xichai International became higher and higher, and the export of Xichai Engine was maintained. The volume has been continuously expanding and the single machine export has formed a stable growth point. From January to December, Xichai's single machine export increased by 343.6% year-on-year.
Strong matching upgrade supporting exports
In 2014, Xichai's high-end brand engines were delivered in bulk in high-end markets in South America and Eastern Europe. Xichai has cooperated closely with the entire vehicle manufacturers inside and outside the Group, and the export share of products has been greatly increased in major supporting manufacturers. From April to December, in just a few months, the four aircraft of Xichai Aowei State only exported 1,500 e-Jeriots to Eastern Europe.
In September, the Xichai Hengwei engine exported to a country in South America completed sample vehicle assembly in a vehicle manufacturer. This order required more than 1,400 Xicai Hengwei engines; in October, the Qingqi State Five-for-seat card supporting Xichai Aowei CA6DM engine was successfully supplied. On October 30th, 50 liberation J5 heavy trucks that matched the Xiehai Hengwei CA6DF3 engine were also loaded on the Tianjin Port and embarked on a journey into Algeria. At the same time, sales of Xichai Aowei 6DM engines have also increased significantly in the Middle East this year, becoming another export mature market for Xichai.
Advantages highlight the hot selling of generators
High-quality, cost-effectiveness is the only way to win this year’s overseas market. Along with the continuous development of FAW Xichai in the overseas market, this year's export of Xichai generator sets has increased rapidly. Spain, Italy, Argentina, the Netherlands, South Africa, Brazil, Singapore, Eastern Europe and other markets have become Xichai's stable generator set export zone. Among them, only Spain and Italy exported 1,000 units, achieving the goal of exporting to developed countries in Western Europe. Up to now, the Xichai unit market has increased by 47.3% year-on-year.
Quality high-end overseas reputation is good
“I believe that FAW will surprise us!†When a batch of FAW liberation dump trucks carrying Xichai Aowei and Hengwei engines entered Jakarta, Indonesia, Mr. Zhong Wanxue, Acting Mayor of Jakarta, presided over the delivery of the municipal special dump trucks. During the ceremony, the reliability, dynamics, and economy of the FAW liberation dump truck equipped with the Xichai engine were highly evaluated. He said to reporters with full confidence: “Not all Chinese companies can provide quality products and after-sales services like FAW. FAW is also a very powerful company in China. I believe FAW will surprise us.â€
It is reported that after three years of testing in the Indonesian market, Xichai Aowei has established a good reputation among local users. Up to now, the number of Xichai machines in the Indonesian market has exceeded 1,000 units, and the FAW Liberation J5 tractors equipped with Aowei engines have also become the most popular models in the Indonesian market.
“Xichai has strong power and does not have to worry about climbing problems. It has high attendance and low fuel consumption. Compared to Japanese cars, drivers prefer to use liberation trucks equipped with Xichai Aowei engines!†Already owns Xichai Aowei CA6DL1- The boss of a logistics company in Jakarta with 30 4*2 tractors and more than 500 vehicles was pleased to report to reporters: “I believe that the quality of China FAW's car and engine is first class!â€
It is due to the advantages of the power, reliability, and economy of the Xichai engine. "Xichai manufacturing" has become one of the most dazzling business cards of "Made in China" in the world.
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