How do SMEs do search engine optimization?

Basic definition of search engine optimization

Search engine optimization is Search Engine Optimization. It is used in English. It is to use some technics to make your website in the top places in Search Engine when somebody is using Search Engine to find something. Optimize for search. Related search knowledge includes Search Engine Marketing (SEM), Search Engine Positioning (SEP), and Search Engine Ranking (SER).

Search engine optimization aims at the search engine's search characteristics of web pages, and makes the basic elements of website construction suitable for the search engine's search principle, so as to obtain as many web pages as possible by the search engine and ranking top in search engine natural search results. Finally achieve the purpose of website promotion.

The main task of search engine optimization is to optimize the content of web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a particular keyword. In line with the user's browsing habits, improve the search engine rankings without compromising the user experience, thereby increasing the number of site visits, and ultimately improving the site's sales or promotional capabilities.

The so-called "search engine optimization" is to make the site more accessible to search engines. The search engine compares the content of the websites with each other for some relevance, and then the browser presents them to the searchers in the quickest and most complete way. Due to a number of research findings, search engine users often only pay attention to the first few items of search results. Therefore, many commercial websites hope to interfere with search engine ranking through various forms. This is especially true for websites that rely on advertisements to survive. At present, SEO technology is used by many people with shortsighted eyes, using some SEO as an unfair means of cheating, sacrificing user experience, blindly meeting the deficiencies of search engines, and improving rankings. This SEO method is undesirable.

In foreign countries, SEO started earlier and those who specialize in SEO were referred to by Google as “Search Engine Optimizers”, or simply as SEOs. Since Google is currently the world's largest search engine provider, Google has also become a major research object for SEOs around the world. For this reason, Google's official website has a page devoted to SEO and shows Google's attitude towards SEO.

Search Engine Optimization For any website, to be successful in website promotion, search engine optimization is a crucial task. At the same time, as search engines continue to change their ranking algorithm rules, each change in the algorithm will make some well-ranked websites fall apart overnight, and the direct consequence of losing the ranking is to lose the inherent considerable amount of website traffic. So every change in the search engine algorithm will cause a lot of turmoil and anxiety in the site. We can say that search engine optimization has become an increasingly complex task.

Search Engine Optimization Category

At present, search engine optimization methods are divided into two categories: black hats and white hats:

Black Hat is completely used as a means to conduct keyword rankings such as hidden pens, link factories, bridge pages, and page skips.

White hat is an orthodox search engine optimization method and is also a means approved by search engine manufacturers themselves.

In fact, all search engines are used by users, and their goal is to let users find what they need. Therefore, the highest level of search engine optimization is to have no search engine in mind, and research is conducted around users to study the search habits of target users. , search keywords, the only way to really do a good job optimization.

Search engine optimization starts with the domain name

The selection of domain names should pay attention to:

1. The domain name is short and easy to remember;

2. The domain name belongs to the English word and belongs to an industry or a certain area;

3, a product name combination words, very hot.

Search Engine Optimization Page Title Optimization

Title length

The title of the page, as long as it can express the theme of the page. Too many keywords will only distract the center of the title and reduce the relevance of the page, especially if there are multiple keywords that are not relevant at the same time. Because the search engine will display the corresponding content from the title to the user according to the actual situation.

Keyword distribution

Keyword distribution refers to where the keyword appears in the title. Many people like to put the name of a company or website at the head of the title, especially the title of the home page of the website. From a search engine optimization perspective, this is a very unwise approach unless your company or website name is the primary keyword.

When a search engine analyzes a page and proceeds from top to bottom in the HTML source code, the title content is the first to appear in the web page. Therefore, adding the main keyword of the page at the head of the title can effectively highlight the topic of the page and improve relevance.

Keyword frequency

Many people think that the main keyword in the title appears as many times as possible, so the keyword is repeated in the title.

In fact, regardless of where on the page, the word frequency of the primary keyword is not as large as possible, but there is a certain limit. The author thinks that it is more reasonable that the primary keyword appears within 3 times within the title, and that each secondary keyword appears only once.

Submit articles to more sites

If you write content, create links, it is entirely for search engine optimization (SEO). Then you must make sure that every website you are about to submit is friendly to search engine optimization or search engines. This means that search engine spiders can easily index your articles. If you submit a website that does not limit your use of HTML tags to create links, that would be better. However, before choosing a site, you also need to observe the weight of the site in the search engine. A high-weight website that posts your articles will help you with your website.

Use keywords to optimize links

For SEO links, the author of your submission should add an HTML link to the paragraph of the article, including the fully-linked code. This allows you to use your own SEO keywords to provide you with greater benefits. Some HTML tags are not allowed in some directories and these should be avoided for search engine optimization purposes. Search engine optimization links should include your target keywords, which is very helpful for your Google search ranking improvement.

High quality articles

The content of the article should be of a certain depth, which not only helps to enhance the image of the site, but also ensures that your submission will be accepted and can help increase the value of the article marketing beyond search engine optimization.

Be wary of duplicate content

When an article is submitted to multiple directories, it may trigger search engine content filters. It is possible to make partial changes to the site as appropriate, which will ensure that your articles will work when submitted to multiple directories.