In 2011, as the first year of the development strategy of Shandong Linglong tires' internationalization, it was a lot of good things. Near the end of the year, it was awarded the “2011 Eighth National Top 100 Excellent Auto Parts Suppliers†sponsored by the Ministry of Industry and Information Technology, the National Information Center, and China Automotive News. All this is inseparable from the company's efforts to build product quality and expand marketing methods.
Win the world with the best quality
To meet the market trend, actively develop new products for the exquisite tire market. The rise of low carbon, environmental protection, and energy-saving emerging markets this year requires companies to develop new products with high technological content, high product quality, and high added-value benefits. The dynamic imprinting laboratory, the high-speed homogeneity laboratory and the six-component force laboratory are the three largest testing institutions for exquisite tires, which provide perfect assistance for deep research on the braking performance, low rolling resistance, noise, and environmental performance. In the case that overseas sales markets are not favored this year, Linglong Tire builds high-end products around the domestic market and strengthens research on the conditions of market use; in order to meet the needs of our customers, we strive to make a market segment by continuously developing new products of suitability. "The best auto parts supplier". Talent and production R&D hardware facilities are the guarantee for enterprises to create the best quality. Wang Feng, chairman and general manager of Linglong Tire Co., Ltd., revealed to the media that Linglong Tire has already introduced nearly 30 experts and engineers on R&D tires overseas. As of the last five years, Linglong Tire invested more than four billion yuan in R&D hardware, and will invest another one billion in the second half of 2012, mainly for the introduction of world-class R&D equipment.
In terms of product quality management, Linglong Tire adopts 100% formula information and computer automatic management, which makes the process management and technology of tires unaffected by production line managers and managers. And in the production process are equipped with automatic destruction function, the semi-finished products produced will be automatically discarded.
Various preparations and high-level requirements finally proved the exquisite quality of exquisite tires. In a summer 2011 tire test report from the TestWorldOy, Finland in May, Linglong Tire's comprehensive score of 7.6 beats Hankook, Baolong, Bridgestone and Other brands to stand out with Michelin. Keep up with Dunlop. This test is commissioned by the authoritative automotive media of eight countries in Europe to provide these media with the world's most authoritative and impartial test report on summer tires and winter tires.
Expand marketing methods to increase brand influence
Expanding marketing methods through competition sponsorship is a major shortcut for this domestic independent tire company to accelerate its brand building.
Since the inauguration of the first women's racing team in China in 2006, the Linglong Tire and St. Allen Women's Team, has gone through 5 years of time. With the unanimous support of Linglong Tires, 2011 has been "safe driving, low carbon life." "The exquisite women's team national tour of the theme was launched nationwide. In 2009, the exquisite tires began to be titled National Chess Team, in which the exquisite Tire National Team played Hou Yifan and won the Asian Games and World Championship. In addition, Exquisite Tire also sponsored the Australian Class A Elite - Brisbane Griffin Football Team. The team won the 2011 League Championship and will participate in the Asia Club, further enhancing the international brand influence of Exquisite Tyre.
In March 2011, Zhaoyuan City, Shandong Province, signed a sponsorship agreement with the Chinese Women's Volleyball Team from 2011 to 2013. Wang Feng, General Manager of Linglong Tire, revealed that “the choice of sponsoring Chinese volleyball is to look at the hard work image and volleyball spirit created by Chinese volleyball over the years.†This is in line with the development of Linglong’s tire internationalization strategy.
Through the sponsorship and support of sporting events, not only enriched the exquisite tires marketing methods, but also in the international arena to better promote and establish a brand of exquisite tires
After all the hard work
In 2011, under the unfavorable situation in which global tire sales decreased year-on-year, sales of Linglong tires at home and abroad have continued to increase, and supporting businesses have grown in contrarian conditions. And has been rated as "excellent supplier" by dozens of well-known automobile manufacturers such as FAW Jiefang, Shaanxi Heavy Duty Truck, Beiqi Foton, Anhui Jianghuai, China National Heavy Duty Truck, Brilliance Jinbei, and Huanghai Auto. According to the statistics in the first half of the year, from January to June 2011, the entire Linglong Tire Company achieved a sales income of 5.829 billion yuan, an increase of 15% over the same period of last year, and the total output of the tire main business reached 11.9046 million sets, and the value of the Delong Tire brand was from 2010. 7.091 billion yuan rose to 9.269 billion yuan, ranking 129th, ranking first in the domestic tire industry. For the third consecutive year, the export has also steadily ranked the top spot in China's tire industry. Without any doubt, it has become China's tire's first export brand.
This year's many awards also confirmed the exquisite comprehensive strength of exquisite tires. As early as June of this year, Shandong Linglong Co., Ltd. was awarded the "2011 Top 50 Most Competitive Enterprises in China's Rubber Products Industry Industry" by the China Chemical Information and Information Association. And "2011 China's chemical industry's most competitive 500 companies" honorary title.
The "National Top 100 Auto Parts Suppliers" selection in November was founded by China Automotive News in 2003. It is the only domestic auto parts OEM supplier for auto manufacturing and manufacturing. The selection is based on the purpose of accurately selecting industry elites and setting an example for the industry. Upholding the principles of science, fairness, impartiality, and openness, the judging panel composed of buyers, industry leaders, industry experts, and senior media reporters will review the participating companies according to the evaluation criteria. . Through the initial evaluation, re-evaluation, and public notice phases, Linglong Tire finally won the title of an outstanding automotive parts supplier.
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