Since the end of World War II, US General Motors has been the world's largest automotive industry, with over 9 million vehicles produced in 2005. However, in the face of high international oil prices, corporate welfare and other unfavorable factors such as heavy burden, the company's operating performance plummeted, in recent years is more frequent losses, on the verge of bankruptcy, the status of the industry leader precarious. For this reason, the company’s major shareholders demanded that GM executives consider the possibility of strategic alliance with other auto giants in the world. After learning of this news, Renault-Nissan Motors has extended its olive branch. At present, General Motors is focusing its energies on negotiations with Renault-Nissan Motors. Of course, due to the possibility of such a breakdown of the outcome of the breakdown, so General Motors CEO Wagner said that if the negotiations with Renault - Nissan car failed to negotiate, do not rule out the possibility of alliance with other auto companies. News came out, some media revealed that Japan's Toyota Motor also intends to form an alliance with the United States General Motors, which General Motors and Toyota Motor have been denied. It is precisely because of such a big move that GM, Renault-Nissan and Toyota have become the focus of attention in the global automotive industry.
If it can form a strategic alliance with other auto giants, U.S. General Motors can not only consolidate its status as the boss of the automotive industry, but also can reduce the burden of high welfare through the reduction of employees, open up their own regional markets and share design results. , thereby greatly reducing costs, and can work together to determine the price of raw materials and product prices in favor of their own. Therefore, in the long run, regardless of the alliance between U.S. General Motors and U.S.A., great benefits can be obtained, especially in the fields of raw materials, parts procurement and product development.
How does such a strategic alliance affect China's auto industry and Chinese corporate manufacturers?
First of all, at present, China's major automobile manufacturers have a joint venture and cooperation relationship with one or more international auto giants. If there is a change in the relationship between these international giants, it will inevitably affect their behavior in China and will have a huge impact. I would like to think that the cooperation between FAW Cars, FAW Hainan Auto and Japan MAZDA Autos owned by FAW Group will be in trouble because of the joint venture between Ford Motor Co. and China Changan Automobile.
Secondly, from the alliance between US General Motors, Renault-Nissan Motors, and Toyota Motor Corporation of Japan, no matter who the alliance is with them, it will have a major impact on the three major automobile groups in China. If U.S. General Motors and Renault-Nissan Motors reached an alliance agreement, then it will bring Dongfeng Motor Co., Ltd. and Shanghai Automotive Group Co., Ltd. together in China; and if U.S. General Motors and Toyota Motor Corp. form an alliance, then the first Automobile Group Corporation and Shanghai Automotive Group Corporation may be closer together. In this case, just as the US General Motors International will benefit from this, the domestic SAIC Motor Corporation (including G SAIC) should also be the biggest winner. On the one hand, it can broaden its product chain, and on the other hand it can further consolidate The leading position in the domestic automotive industry.
Of course, everything has its two sides. In the short term, the benefits of such an alliance may be very limited, because after all, there is a problem that different corporate cultures need to be integrated, and how will the product structure be adjusted in the future? Who will have a greater right to speak, or will it continue to consume? The result of the alliance between German Daimler-Benz and Chrysler did not seem to produce "1+1>2".
Although there are many uncertainties, the effect of this kind of international auto giant's alliance on the Chinese auto industry will certainly be unavoidable. The result is fierce. Is it lucky? We can only wait and see!
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